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Samsung reportedly working on online mobile series to take on Xiaomi

The smartphones in the series is expected to have best-in class hardware and would be priced aggressively to take on bestsellers from Xiaomi

BS Web Team  |  New Delhi 


In 2017, -- for the first time -- managed to become the top smartphone brand in India, along with in the July-September quarter, according to a US-based market research firm International Data Corporations (IDC).

The company’s feat is attributed to its widespread presence across coupled with a vast portfolio of that offer value for money and are in demand in price conscious Indian smartphone market.

However, facing the heat at the leadership spot, the South Korean electronics giant is reportedly planning to launch a new smartphone-series exclusive for – according to a report in the Economic Times.

The in the series are expected to have best-in-class hardware and would be priced aggressively to take on the bestsellers from

Currently, On-series and J-series compete with devices, with On-series sold online through The company has just launched a premium Galaxy A8+ model exclusively on Amazon India, priced at Rs 32,990. The phone competes with Xiaomi’s bezel-less offering Mi Mix, which is currently the only flagship smartphone in India.

First Published: Mon, January 15 2018. 13:37 IST