In a move to help small businesses move online and provide seamless shopping experience to their customers, Amazon on Friday introduced integrated payments and logistics offering for e-commerce websites in India.
The move helps businesses to sell through their own website and use Pay with Amazon and Amazon Easy Ship for order management and delivery at low operational costs.
Sellers and brands can now enable buyers on their website to use their Amazon account, pay through a wide variety of payment methods including cash on delivery and get their products delivered using Amazon's delivery infrastructure.
Upon receiving an order from a customer, merchants will schedule a pick-up of the order by an Amazon delivery associate. The associate will pick up the package from the merchants doorstep and deliver it to the customer.
"Brands and businesses are looking to convert their static websites into digital storefronts and tap into the growing base of online shoppers in the country. We have made it simple and easy for them to outsource their payments and fulfillment processes and enable them focus on their core business," said Amit Agarwal, vice-president and country manager, Amazon India.
While Pay with Amazon helps merchants grow their online businesses by increasing conversions and reducing fraud Amazon Easy Ship is an assisted shipping service that makes it easy for sellers to ship products across India.
With Amazon Easy Ship, after order confirmation, sellers pick and pack the shipment, confirm to Amazon that they are ready to ship and Amazon collects the shipment and ensures that the product is delivered to the customer.
Sellers benefit from low shipping rates, COD and pre-paid orders, scheduled pickups, faster delivery and automated shipment tracking. Customers get track-able shipments, COD and pre-paid orders and faster and predictable delivery time.
"e-commerce websites can now offer their customers across India a delightful experience as well as grow their business online backed by the trust and convenience that these services by Amazon offer," said Srinivas Rao, General Manager & Director Payments, Amazon India.