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In a bid to cater to the larger section of the millennial, Sodexo, an employee benefit provider, announced its partnership with a popular food ordering and delivery platform, Swiggy.
Large numbers of Sodexo's consumers are millennials, who constantly look for time-saving and hassle-free experiences and multiple choices, especially when it comes to food ordering at their workplace. With an extensive push being given to digitization in the recent past, using Sodexo Meal Cards or coupons as a payment option will further gain widespread acceptance and work as an alternative to cash payment.
"Post demonetisation, we have witnessed greater acceptance to the Sodexo Meal Card. With our new partnership with Swiggy in place, it will help us expand our customer base, and also give millenials and opportunity to get food delivered at their preferred destination," Vice-President, Marketing at Sodexo BRS India, Suvodeep Das, told ANI.
Launched in February 2016, the Sodexo Meal Card works on a 100 percent tax compliant proprietary network.
With Sodexo's partnership operational, Swiggy users can opt for using their meal card as a payment option, by simply adding the same on their Swiggy account. Users can also avail an inaugural discount of 20 percent, which will be valid until January 31, 2018.
In a bid to empower themselves on the technological front, Sodexo has entered into various other partnerships in the recent past, including those with Zeta, mSwipe, Innoviti, UrDoorStep, and Grofers. Through these, Sodexo aims at leveraging their technological expertise in their transformation to a digitized entity.
"We have partnered with a range of startups, primarily to leverage their technological expertise and solutions. Our focus continues to be at empowering our technological segment and are on the verge of complete digitization," said Suvodeep.
These partnerships, he further stated, are not only to enhance the user experience for Sodexo's 3 million daily consumers, but also to increase the digital acceptance of the Sodexo Meal Cards.