Business Standard

Speciality Group to expand

BS Reporter  |  Kolkata 

Speciality Restaurants, the Rs 150 crore restaurant chain, plans to have 100 restaurants in India by March 2009, from 36 at present.
 
Kolkata would house around 14 restaurant brands of the Speciality Group by March 2009, from six now.
 
The company opened its first 'Flame and Grill' restaurant in Kolkata today, which would build on the concept of 'quick service' inside shopping malls.
 
The 96-seater restaurant would offer buffet lunch and dinner between Rs 225 and Rs 295 per person, depending on weekday or weekend.
 
According to Debashish Ghosh, senior business manager of Speciality Restaurants, "We are setting up several new brands and would think of various differentiation strategies for each. We thought of making a quick-service restaurant where the entire range will be buffet, so that consumers coming into a shopping mall don't have to wait at restaurants for service."
 
Flame and Grill would also build on varieties of 'kebabs'.
 
The company will also launch 'Machaan', a restaurant conceived especially for children.
 
Machaan is likely to be opened at the Mani Square mall on the Eastern Metropolitan Bypass in Kolkata by May this year.
 
It would serve Indian food but each item would have funky names to attract children.
 
"The get-up of Machaan is also expected to score with children," Ghosh said.
 
Other brands of the Speciality Group include Mainland China, Oh! Calcutta, Sigree, Mostly Kebabs, Haka, Kix, Just Biryani, and Sweet Bengal.

 
 

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Speciality Group to expand

Speciality Restaurants, the Rs 150 crore restaurant chain, plans to have 100 restaurants in India by March 2009, from 36 at present.
Speciality Restaurants, the Rs 150 crore restaurant chain, plans to have 100 restaurants in India by March 2009, from 36 at present.
 
Kolkata would house around 14 restaurant brands of the Speciality Group by March 2009, from six now.
 
The company opened its first 'Flame and Grill' restaurant in Kolkata today, which would build on the concept of 'quick service' inside shopping malls.
 
The 96-seater restaurant would offer buffet lunch and dinner between Rs 225 and Rs 295 per person, depending on weekday or weekend.
 
According to Debashish Ghosh, senior business manager of Speciality Restaurants, "We are setting up several new brands and would think of various differentiation strategies for each. We thought of making a quick-service restaurant where the entire range will be buffet, so that consumers coming into a shopping mall don't have to wait at restaurants for service."
 
Flame and Grill would also build on varieties of 'kebabs'.
 
The company will also launch 'Machaan', a restaurant conceived especially for children.
 
Machaan is likely to be opened at the Mani Square mall on the Eastern Metropolitan Bypass in Kolkata by May this year.
 
It would serve Indian food but each item would have funky names to attract children.
 
"The get-up of Machaan is also expected to score with children," Ghosh said.
 
Other brands of the Speciality Group include Mainland China, Oh! Calcutta, Sigree, Mostly Kebabs, Haka, Kix, Just Biryani, and Sweet Bengal.

 
 
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