Barely a month old, Starsports.com–the new sports website from the STAR India stable–has recorded the highest time spent by users on any sports website per visit. The company said that visitors have spent as much as 19 minutes per visit and viewed 342 years-equivalent of video in the first month of launch, unprecedented for a cricket website. The company said as per Comscore, average time spent per visit in December despite the site being active for only five days that month, was 17.8 minutes and increased to 19 minutes in the first month. It also attracted over 5.5 million unique viewers. Starsports.com crossed 100,000 concurrent users consuming video during the third one-day international between India and England. Sanjay Gupta, COO of STAR India said, “Sports content in India has not seen much innovation across mediums.
We want to change that and give fans the control to engage even more deeply with their favourite content. We want to seamlessly integrate data and video throughout the site so that it’s an unmatched viewing experience. We are excited about this leap and the response so far, and look forward to scaling it up further.”