Business Standard

STAR to launch Bengali movie channel Jalsha Movies

The channel boasts of the biggest library of Bengali blockbusters

Gaurav Laghate  |  Mumbai 

India is strengthening its offerring in the Bengali space with launch of a dedicated Jalsha Movies, on December 16. The company already runs the top regional entertainment channel Jalsha in the market.

Zee Entertainment Enterprises (ZEEL) had also launched a in September, signaling growth opportunities in the movie space.

claims that will treat viewers with the biggest library of Bengali super-hit films. The channel has also signed Bengali actor Dev as the brand ambassador for the channel.

The launch is in line with Jalsha’s philosophy of Chalo Paltai (Let’s Change) that aims at delighting viewers through contemporary stories from their surroundings.

Kevin Vaz, President and General Manager - Jalsha and President – Ad Sales at India said, “We are happy to launch with a promise of bringing the best of Bengali blockbusters to our audience. is an extension of our commitment to constantly delight viewers by offering the best in entertainment. We are redefining the pleasure of watching movies by bringing the biggest movie hall in Bengal to every Bengali home.”

Sony Pictures Entertainment also runs Sony Aath, after it acquired the channel from its promoters in 2008.

RECOMMENDED FOR YOU

STAR to launch Bengali movie channel Jalsha Movies

The channel boasts of the biggest library of Bengali blockbusters

STAR India is strengthening its offerring in the Bengali space with launch of a dedicated Bengali movie channel Jalsha Movies, on December 16. The company already runs the top regional entertainment channel STAR Jalsha in the market.

India is strengthening its offerring in the Bengali space with launch of a dedicated Jalsha Movies, on December 16. The company already runs the top regional entertainment channel Jalsha in the market.

Zee Entertainment Enterprises (ZEEL) had also launched a in September, signaling growth opportunities in the movie space.

claims that will treat viewers with the biggest library of Bengali super-hit films. The channel has also signed Bengali actor Dev as the brand ambassador for the channel.

The launch is in line with Jalsha’s philosophy of Chalo Paltai (Let’s Change) that aims at delighting viewers through contemporary stories from their surroundings.

Kevin Vaz, President and General Manager - Jalsha and President – Ad Sales at India said, “We are happy to launch with a promise of bringing the best of Bengali blockbusters to our audience. is an extension of our commitment to constantly delight viewers by offering the best in entertainment. We are redefining the pleasure of watching movies by bringing the biggest movie hall in Bengal to every Bengali home.”

Sony Pictures Entertainment also runs Sony Aath, after it acquired the channel from its promoters in 2008.

image
Business Standard
177 22

STAR to launch Bengali movie channel Jalsha Movies

The channel boasts of the biggest library of Bengali blockbusters

India is strengthening its offerring in the Bengali space with launch of a dedicated Jalsha Movies, on December 16. The company already runs the top regional entertainment channel Jalsha in the market.

Zee Entertainment Enterprises (ZEEL) had also launched a in September, signaling growth opportunities in the movie space.

claims that will treat viewers with the biggest library of Bengali super-hit films. The channel has also signed Bengali actor Dev as the brand ambassador for the channel.

The launch is in line with Jalsha’s philosophy of Chalo Paltai (Let’s Change) that aims at delighting viewers through contemporary stories from their surroundings.

Kevin Vaz, President and General Manager - Jalsha and President – Ad Sales at India said, “We are happy to launch with a promise of bringing the best of Bengali blockbusters to our audience. is an extension of our commitment to constantly delight viewers by offering the best in entertainment. We are redefining the pleasure of watching movies by bringing the biggest movie hall in Bengal to every Bengali home.”

Sony Pictures Entertainment also runs Sony Aath, after it acquired the channel from its promoters in 2008.

image
Business Standard
177 22

Upgrade To Premium Services

Welcome User

Business Standard is happy to inform you of the launch of "Business Standard Premium Services"

As a premium subscriber you get an across device unfettered access to a range of services which include:

  • Access Exclusive content - articles, features & opinion pieces
  • Weekly Industry/Genre specific newsletters - Choose multiple industries/genres
  • Access to 17 plus years of content archives
  • Set Stock price alerts for your portfolio and watch list and get them delivered to your e-mail box
  • End of day news alerts on 5 companies (via email)
  • NEW: Get seamless access to WSJ.com at a great price. No additional sign-up required.
 

Premium Services

In Partnership with

 

Dear Guest,

 

Welcome to the premium services of Business Standard brought to you courtesy FIS.
Kindly visit the Manage my subscription page to discover the benefits of this programme.

Enjoy Reading!
Team Business Standard