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Struggling to manage your start-up? Here are 5 takeaways from this founder

You have to focus on improving yourself by allocating time in your schedule, reports Tech In Asia

Sam Ameen | Tech In Asia 

Photo: Shutterstock
Photo: Shutterstock

Entrepreneurship is a tough journey filled with many ups and downs.

Andy Ann, CEO and founder of NDN Group, came in to share with our Betatron Startup Accelerator cohort in Hong Kong some of the insights and tips he’s learned from his entrepreneurial journey.

Over the last 16 years, Andy has built and exited multiple (along with several failures, too), which began with his first venture in the events industry in Lan Kwai Fong. 

Here are some of the main takeaways from his journey:

1. Allocate time to improve yourself

You have to focus on improving yourself too by allocating time in your schedule to focus on personal development.

It’s critically important for entrepreneurs to understand themselves, especially when it comes to mentally dealing with the inevitable ups and downs of launching a startup.

2. Outwork your competition

Andy truly lives his life on this wisdom. He creates extra time in his schedule by working Saturdays and Sundays, which, he said, gives him three extra months per year advantage over his competitors who just Monday to Friday.

3. Use a startup’s advantage of being able to move fast

Large can’t naturally move as fast as startups. The decision-making processes are much, much slower. 

4. Be creative to close deals

When negotiating deals and acquiring new clients, Andy stressed the importance of being creative.

As a trade-off for reducing the upfront fee, Andy offered free space on the network he was building—and it worked. He was able to reduce his upfront costs by over 75 per cent.

5. Take a hit in immediate income for long-term recurring revenue 

Unlike most of his competitors, who were just focused at that time on building apps, Andy spotted the potential of building a mobile ad network.

That’s how you build a sustainable business.


This is an excerpt from the article published on Tech in Asia. You can read the full article here.

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