Customers of Tata Motors cars are getting younger and the models are getting active enquiries from the personal car owner segment as against the earlier practice of enquiries from fleet owners, a senior official said here on Monday.
"Customers of ours are getting younger. A lot of people who want a car for their personal use have bought our models. There are active enquiries about our models from people who want for their personal use now," Vivek Srivatsa, Head-Marketing, Passenger Vehicle Business Unit said.
He was here to launch Tata Motors' new compact sports utility vehicle (SUV) Nexon.
According to him, the company has grown its passenger vehicle's segment by 22% in last financial year as against the industry growth rate of 9%.
Srivatsa said the growth was triggered by the launch of new models like Tiago, Hexa and Tigor and also the expansion of the distribution network.
He said the company has increased the number of showrooms from 589 in the financial year (FY) 2016 to 645 in FY17. Tata Motors plans to increase its network of car showrooms to 1,200 by FY20.
Speaking about Nexon, the new SUV, Srivatsa said the model has been aggressively priced with several attractive features.
The petrol variant is available between Rs 5.97 lakh to Rs 8.72 lakh and the diesel variants are available between Rs 6.97 lakh to Rs 9.57 lakh.
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