Automotive major Tata Motors
is bullish on its first compact SUV 'Nexon' to scale up its ranking in the overall utility vehicles
is scheduled to be launched on September 21 and the company is keeping its price under wraps.
With its launch, Tata Motors
aims to scale up its position to the third or fourth spot in the utility vehicle segment.
"We are now seventh in the overall utility vehicles
segment. With Nexon, we hope to become third or fourth largest player in this segment in a year or two," Tata Motors
VP Sales (passenger vehicles) S N Barman told PTI.
He was in the city recently for the 'Nexon
Skill Arena', which was launched here and will be held in nine other cities, including Gurugram, Bengaluru, Chandigarh, Chennai
for better customer engagement efforts.
Barman said the company's SUV model 'Hexa' is doing well. SUV is clubbed in the utility vehicle segment and compact SUV is the fastest growing segment in the category.
Barman said the utility vehicles
market is expanding and now accounts for 29 per cent of the passenger vehicles market -- up by three per cent over the previous financial year -- and eating into the passenger car market.
is pitching 'Nexon' against segment leader Vitara Brezza and other major brands like Ecosport and Mahindra KUV 100.