Tata Nano gets new features without price hike

Special edition comes with features like alloy wheels, music system, glove box and body graphics

India's cheapest car comes loaded with added features worth Rs 25,000 under a new promotional scheme but Tata Motors, the country's largest automotive manufacturer, has decided against raising the vehicle's price.

The 'Special Edition' is now available with new features like alloy wheels, music system, glove box and body graphics. The added features, which are part of the introductory special offer for limited stocks, will be seen on the LX and CX versions of the car.

The Mumbai-based company, however, will continue to sell the normal variants of the car without the new features.

The car is priced at Std - Rs 154,540, CX - Rs 185,410 and LX - Rs 213,706, ex-showroom, Mumbai.

"The Special Edition is available at the same price. With features worth Rs 25,000, the is surely the most desirable set of wheels on the road. Alternatively, customers can choose not to buy the Special Edition Nano and buy the with other cash benefits at a down-payment starting from Rs 15,000 and financing up to 60 months", said a release from the company.

Thanks to increased retail reach of the Nano and easy finance availability, volumes of the small car increased to 8,500-9,000 units a month. Sales for October, though, dropped to 4,000 units. Dealers and analysts are expecting a perk up in demand for the car in the festive season.

image
Business Standard
177 22
Business Standard

Tata Nano gets new features without price hike

Special edition comes with features like alloy wheels, music system, glove box and body graphics

Swaraj Baggonkar  |  Mumbai 



India's cheapest car comes loaded with added features worth Rs 25,000 under a new promotional scheme but Tata Motors, the country's largest automotive manufacturer, has decided against raising the vehicle's price.

The 'Special Edition' is now available with new features like alloy wheels, music system, glove box and body graphics. The added features, which are part of the introductory special offer for limited stocks, will be seen on the LX and CX versions of the car.

The Mumbai-based company, however, will continue to sell the normal variants of the car without the new features.

The car is priced at Std - Rs 154,540, CX - Rs 185,410 and LX - Rs 213,706, ex-showroom, Mumbai.

"The Special Edition is available at the same price. With features worth Rs 25,000, the is surely the most desirable set of wheels on the road. Alternatively, customers can choose not to buy the Special Edition Nano and buy the with other cash benefits at a down-payment starting from Rs 15,000 and financing up to 60 months", said a release from the company.

Thanks to increased retail reach of the Nano and easy finance availability, volumes of the small car increased to 8,500-9,000 units a month. Sales for October, though, dropped to 4,000 units. Dealers and analysts are expecting a perk up in demand for the car in the festive season.

RECOMMENDED FOR YOU

Tata Nano gets new features without price hike

Special edition comes with features like alloy wheels, music system, glove box and body graphics

India's cheapest car Tata Nano comes loaded with added features worth Rs 25,000 under a new promotional scheme but Tata Motors, the country's largest automotive manufacturer, has decided against raising the vehicle's price.

India's cheapest car comes loaded with added features worth Rs 25,000 under a new promotional scheme but Tata Motors, the country's largest automotive manufacturer, has decided against raising the vehicle's price.

The 'Special Edition' is now available with new features like alloy wheels, music system, glove box and body graphics. The added features, which are part of the introductory special offer for limited stocks, will be seen on the LX and CX versions of the car.

The Mumbai-based company, however, will continue to sell the normal variants of the car without the new features.

The car is priced at Std - Rs 154,540, CX - Rs 185,410 and LX - Rs 213,706, ex-showroom, Mumbai.

"The Special Edition is available at the same price. With features worth Rs 25,000, the is surely the most desirable set of wheels on the road. Alternatively, customers can choose not to buy the Special Edition Nano and buy the with other cash benefits at a down-payment starting from Rs 15,000 and financing up to 60 months", said a release from the company.

Thanks to increased retail reach of the Nano and easy finance availability, volumes of the small car increased to 8,500-9,000 units a month. Sales for October, though, dropped to 4,000 units. Dealers and analysts are expecting a perk up in demand for the car in the festive season.

image
Business Standard
177 22
Widgets Magazine

More News

  • Brands learn to play the game Is penalising brand ambassadors a fair move?
  • A technician works inside the ONGC group gathering station on the outskirts of Ahmedabad. Photo: Reuters Shah panel to submit report on ONGC-RIL gas dispute today
Widgets Magazine
Widgets Magazine

Upgrade To Premium Services

Welcome User

Business Standard is happy to inform you of the launch of "Business Standard Premium Services"

As a premium subscriber you get an across device unfettered access to a range of services which include:

  • Access Exclusive content - articles, features & opinion pieces
  • Weekly Industry/Genre specific newsletters - Choose multiple industries/genres
  • Access to 17 plus years of content archives
  • Set Stock price alerts for your portfolio and watch list and get them delivered to your e-mail box
  • End of day news alerts on 5 companies (via email)
  • NEW: Get seamless access to WSJ.com at a great price. No additional sign-up required.
 

Premium Services

In Partnership with

 

Dear Guest,

 

Welcome to the premium services of Business Standard brought to you courtesy FIS.
Kindly visit the Manage my subscription page to discover the benefits of this programme.

Enjoy Reading!
Team Business Standard