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Tatas to open 8 Croma stores in Pune

BS Reporter  |  Mumbai/ Pune 

Infinity Retail Ltd, a wholly-owned subsidiary of Tata Sons Ltd, plans to open eight Croma large format consumer electronics retail stores in Pune as part of its plan to open over 100 such stores by 2010.
Ajit Joshi, managing director and chief executive officer of Infinity Retail Ltd, said the company wants to cover eight major Indian cities, including the metros during its initial roll out.
The company opened two Croma stores in Pune, making up 42,000 sq ft area in all. Joshi said the company has identified four more locations in the city which offers itself as a fairly large, matured market for consumer electronics.
Joshi said the company will lay substantial stress on consumer education on which products will suit them best within their budgets.
"Our strategy will be to help people buy rather than trying to sell to them," he added.
Infinity Retail has a sourcing arrangement with Australian consumer electronics major Woolworths.
"All products to be sold through Croma would be sourced by Woolworth in consultation with us,"Joshi said, adding that the Aus $43 billion Woolworth will also extend support in terms of floor design, staff training and technical requirements.
The company is currently sourcing all its products from the Indian manufacturers or Indian plants of global players, he infomred.
He made it clear that there are no cross holdings between Infinity Retail and Woolworths, as reported in a section of the media.
Joshi said Croma will develop special relationships with the electronics manufacturers for post sale service as all the goods sold through Croma stores will come with the trust associated with brand Tata.
According to Joshi the company will look at both high street locations and malls to set up Croma stores.
All the stores will be large format to begin with though the company may look for smaller formats for some cities. The company has opened Croma Zip - a small, 800 sq ft store at the departure lounge of the Mumbai domestic airport, he infomred.


First Published: Fri, August 31 2007. 00:00 IST