Whether it’s holding down a gym in Pokemon Go, earning free rides on Uber, or helping clients gain thousands of Facebook likes, life’s a computer game for Titan Lee.
For the record, his parents didn’t give him that name. Titan is a gaming handle he’s used since his youth, and it’s stuck ever since. He doesn’t mind because the name is memorable and good for branding purposes, he tells me.
A digital marketer running his own consultancy, Titan uses a mix of conventional and unconventional methods to achieve whatever the goal is: getting press coverage, growing social media reach or – as he tends to do lately – acting as a crowdfunding
He successfully ran two crowdfunding
campaigns, most notably that of 3D-printing start-up
Pirate3D, which still holds the record for Singapore’s most successful crowdfunding
campaign with $1.43 million raised.
He also managed Singapore start-up
TinyMOS’ campaign for a tiny astronomy camera. It raised almost $400,000, over three times its original goal.
Titan calls himself a greyhat growth hacker, which means he sometimes employs methods that other marketers wouldn’t touch with a ten-foot pole.
“My exposure to the dark side of digital marketing was from very young,” he says, adding, “I realise that the strategies and the mindset that they use can be used for good. So you don’t have to go illegal or be unethical. You can be along the grey line and still produce results.”
“I wasn’t too good a student. I was very distracted in school as I was trying to start my own business,” he says.
This is an excerpt from Tech in Asia. You can read the full article here