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This Pakistani sharing economy start-up brings you beauticians on demand

GharPar takes a 30 per cent cut on each transaction to pay for overheads, reports Tech in Asia

Osman Husain | Tech in Asia 

Makeup Artist
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On-demand start-ups such as Uber and Airbnb have been criticised for increasing income inequality, but a fledgling company in Pakistan wants to ease such concerns.

GharPar, which translates loosely as “AtHome”, provides beauty services at your doorstep. It’s a recent start-up, mainly operated in stealth mode since September, but it’s starting to make a real impact on the lives of its freelance beauticians.

“The basic inspiration behind the idea was that we realised there’s a lot of exploitation in the salon business,” says Arooj Ismail, co-founder. “The average beautician in these parlours, according to both official statistics and our findings, is only paid roughly $80 a month. They get a little bit extra as tips but that’s about it.”

Arooj explains that there’s an existing network of freelance beauty professionals in the country — but they’re highly fragmented, don’t offer uniformity of service, and often have poor work ethic. As a result, they’re not able to solicit much business.

Another issue is that payment for services rendered is almost always left to the client’s discretion. 

This Pakistani sharing economy start-up brings you beauticians on demand

Arooj says it took a lot of convincing and working closely with the communities to get them on board. One of the co-founders also manages a salon, so they tapped into her networks as well. Little by little, people started to warm up to it.

There are now 17 freelance beauticians on board. takes a 30 per cent cut on each transaction to pay for overheads and marketing expenditures. But the women feel safe, secure, and have a lot more disposable income. A 15 to 20 per cent cut is typical for on-demand startups. Uber takes 25 per cent, not including any booking fees.
This is an excerpt from an article published on TechInAsia. You can read the full story here

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This Pakistani sharing economy start-up brings you beauticians on demand

GharPar takes a 30 per cent cut on each transaction to pay for overheads, reports Tech in Asia

GharPar takes a 30 per cent cut on each transaction to pay for overheads, reports Tech in Asia
On-demand start-ups such as Uber and Airbnb have been criticised for increasing income inequality, but a fledgling company in Pakistan wants to ease such concerns.

GharPar, which translates loosely as “AtHome”, provides beauty services at your doorstep. It’s a recent start-up, mainly operated in stealth mode since September, but it’s starting to make a real impact on the lives of its freelance beauticians.

“The basic inspiration behind the idea was that we realised there’s a lot of exploitation in the salon business,” says Arooj Ismail, co-founder. “The average beautician in these parlours, according to both official statistics and our findings, is only paid roughly $80 a month. They get a little bit extra as tips but that’s about it.”

Arooj explains that there’s an existing network of freelance beauty professionals in the country — but they’re highly fragmented, don’t offer uniformity of service, and often have poor work ethic. As a result, they’re not able to solicit much business.

Another issue is that payment for services rendered is almost always left to the client’s discretion. 

This Pakistani sharing economy start-up brings you beauticians on demand

Arooj says it took a lot of convincing and working closely with the communities to get them on board. One of the co-founders also manages a salon, so they tapped into her networks as well. Little by little, people started to warm up to it.

There are now 17 freelance beauticians on board. takes a 30 per cent cut on each transaction to pay for overheads and marketing expenditures. But the women feel safe, secure, and have a lot more disposable income. A 15 to 20 per cent cut is typical for on-demand startups. Uber takes 25 per cent, not including any booking fees.
This is an excerpt from an article published on TechInAsia. You can read the full story here

image
Business Standard
177 22

This Pakistani sharing economy start-up brings you beauticians on demand

GharPar takes a 30 per cent cut on each transaction to pay for overheads, reports Tech in Asia

On-demand start-ups such as Uber and Airbnb have been criticised for increasing income inequality, but a fledgling company in Pakistan wants to ease such concerns.

GharPar, which translates loosely as “AtHome”, provides beauty services at your doorstep. It’s a recent start-up, mainly operated in stealth mode since September, but it’s starting to make a real impact on the lives of its freelance beauticians.

“The basic inspiration behind the idea was that we realised there’s a lot of exploitation in the salon business,” says Arooj Ismail, co-founder. “The average beautician in these parlours, according to both official statistics and our findings, is only paid roughly $80 a month. They get a little bit extra as tips but that’s about it.”

Arooj explains that there’s an existing network of freelance beauty professionals in the country — but they’re highly fragmented, don’t offer uniformity of service, and often have poor work ethic. As a result, they’re not able to solicit much business.

Another issue is that payment for services rendered is almost always left to the client’s discretion. 

This Pakistani sharing economy start-up brings you beauticians on demand

Arooj says it took a lot of convincing and working closely with the communities to get them on board. One of the co-founders also manages a salon, so they tapped into her networks as well. Little by little, people started to warm up to it.

There are now 17 freelance beauticians on board. takes a 30 per cent cut on each transaction to pay for overheads and marketing expenditures. But the women feel safe, secure, and have a lot more disposable income. A 15 to 20 per cent cut is typical for on-demand startups. Uber takes 25 per cent, not including any booking fees.
This is an excerpt from an article published on TechInAsia. You can read the full story here

image
Business Standard
177 22