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Thums Up goes global: Parent Coca-Cola to launch it in South East Asia

Thums Up is a 40 year-old brand which is with the US beverage major for the past 26 years

Press Trust of India  |  Kolkata 

Thums Up

major Coca-Cola on Friday said it is planning to take the home-grown carbonated cola brand to South East Asia before launching it globally.

"We are all set to take to other parts of South Asia possibly by March 2018," Coca-Cola India and South West Asia president T Krishnakumar said.

is also the first Indian brand that will become a $1 billion (approximately Rs 640 billlion) brand much before the targeted timeline of 2020, the company officials said.

Thums Up is a 40 year-old brand which is with the US major for the past 26 years. In 1993, Coca-Cola bought Thums Up from Parle Bisleri Ltd.

Coca-Cola has 40 brands in India including Thums Up and Thums Up Charged.

First Published: Fri, February 02 2018. 14:35 IST
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