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Titan to up its smartwatch game to revive business

The company, which was hit by weak consumer demand for watches, is planning a multi-pronged approach to push growth

Anita Babu  |  Bengaluru 

Watches and jewellery maker Titan Company Ltd is looking to launch smartwatches across product ranges, which include Sonata and Fastrack, in its move to revive the watches business that has been witnessing slower growth over the past few quarters. Titan, which debuted smartwatches in January with Juxt, the premium smart analog watch has come with its second version JuxtPro in August. "The whole idea behind Juxt was to create a smart as well as good-looking watch. Interestingly for us, the few thousand units that were produced got sold out within a couple of months itself," ...

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