Pune-based Universal Construction Machinery and Equipment Ltd is expanding its retail format in North India. The company has launched its eighth Universal Exclusive Store at Rudrapur recently.
The company has aggressive plans for its retail business and will expand its retail format to cities like Srinagar and Jaipur in next two to three months and will launch total of 35 stores across India the next two years.
The company already has Universal Exclusive showrooms at Surat, Nagpur, Patna , Coimbatore and Siligudy. Universal has not revealed any investment numbers for this expansion.
The Universal store will display concreting equipments and vertical material handling equipments and will provide after sales services.
Universal has set up a plant at Rudrapur where concreting machines are being manufactured along with vertical material handling equipment.
Commenting on this development, Ranjit More, managing director, Universal Construction Machinery and Equipment Ltd said,"The company has aggressive plans for its retail business and will expand its retail format to all major cities in India. Our retail format business is divided into three initiatives viz Universal Exclusive Stores, Universal Constore and Universal Signature Stores.”
Universal Exclusive Stores will house all Universal brands and will be run by franchisees.
These will be opened in the Metro cities as well as in tier-2 and tier-3 cities The reason behind opening up store is to cater to the ever growing infrastructure needs of North India. Universal Signature Stores will host the premium and high end equipments of Universal like batching plants and reversible drum mixers while “Universal Constore” outlets will host all the leading brands in construction equipment apart from Universal.
Universal has three plants, two in Pune and one in Rudrapur. The plant caters to the needs of North and North East India and is convenient logistically than Pune.
The company is eying on the upcoming hydro and thermal power projects in northern parts of India where demand for vertical material handling products is growing up rapidly.