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Valuemart Retail signs 3-year deal with Sachin Tendulkar

The cricketer will be brand ambassador of Bangalore-based retail solutions firmm, promote its products

Mahesh Kulkarni  |  Bangalore 

(India) Ltd., a Bangalore-based B2C and Retail Solutions firm, today announced that it has signed a 3-year deal with ace cricketer to be its

Sachin would promote a unique range of commemorative products conceptualised by Valuemart Retail, involving the use of his images, photos and logo, the company said in a statement.

is promoted by CK Vasudevan, an Ex-Banker with 25+ years of experience in Banking, Corporate Finance and Structuring and Wealth Management. Vasudevan is currently the Managing Director of Valuemart Info Technologies Limited and Solutions Limited, both of which are listed on the Bombay Stock Exchange(BSE).

Announcing the signing, he said “We are extremely honoured to have Sachin as our for the new initiative planned by the company. He is a global sports icon and personifies the highest standards of excellence and integrity. We believe that we share the same values as Sachin and commit ourselves to deliver the same standard of quality and excellence in our new product initiative”

Valuemart Retail offers B2C solutions, RFID Solutions, Smartcards and Web-based solutions for Retail & Financial Services sectors. Valuemart Retail’s product portfolio consists of group buying site “Value Deals and “Valuecard” a multi-purpose smart card.

First Published: Tue, February 26 2013. 14:23 IST