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Vietnam's Hiip uses algorithms to match brands with the right social media influencers

Hiip charges both sides a fee for every successful booking, reports Tech in Asia

Judith Balea I Tech in Asia 

Social media influencers are a staple of marketing campaigns. Often celebrities or personalities with a large follower base, they’re costly to hire – which makes it tough or almost impossible for many companies, especially smaller ones, to tap these people. Phi Nguyen says he co-founded Hiip to offer a different approach. Hiip uses social data and algorithms to match brands and advertisers with the right influencers. It has all types of influencers – even “niche” ones, who have the same “long-tail” impact as the largely popular ones, he ...

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