"With this new agreement, we are looking forward to exploring the opportunities across India even further," Porsche, Middle East and Africa, FZE Managing Director George Wills said in a statement.
Since its foray into India, New Delhi-based Precision Cars India had been the official importer of Porsche range of cars in the country. When asked about the change in official importer, a representative of Precision Cars India on condition of anonymity said, "They were not informed about the change (appointment of Volkswagen Group Sales India)". A spokesperson of Porsche said the contract with Precision Cars had been "terminated in order to set up a dedicated Porsche representation and make use of the synergies within Volkswagen's National Sales company in India." Wills said development of emerging markets is important for Porsche's future and "we are confident sales in the sub-continent will continue to grow in the coming years." Since 2004, Porsche has delivered a total of 1,052 cars in India.
In 2011, 85% of the total deliveries made were Cayenne models, the statement said. "Building on the growing success of Porsche in India is not a challenge; it's something we are looking forward to embracing with pride," Volkswagen Group Sales India Porsche-division Head Anil Reddi said. Porsche India is an independent importer that reports in all aspects of the business to the regional office, Porsche Middle East and Africa FZE based in Dubai, the Porsche spokesperson added.