The company launched its dealership in Lucknow, the first one in UP. The company has cities like Kanpur
on its radar for prospective expansion plans.
“Although nothing has been finalised, we are keen to expand our footprint in these cities, depending upon the kind of response we get from this region in near future,” Volvo
Auto India managing director Tom von Bonsdorff told Business Standard
here in Lucknow.
“This region already has the presence of all major luxury car brands operating in India and it was time that Volvo
also marked its presence here,” he added.
Bonsdorff said the carmaker was aiming at 10 per cent of the luxury car market in the UP market this fiscal. So far, Volvo
had been serving the state customers through its dealership based in the National Capital Region (NCR).
Over the last few years, Lucknow
region has caught the fancy of foreign luxury carmakers with top names like Mercedes, BMW and Audi launching their dealerships and clocking promising sales figures.
In near future, Volvo
is expanding to Ludhiana
and Calicut. It entered the India market in 2007.
During 2015 and 2016 calendar, the company clocked sales of about 1,400 and 1,600 cars respectively and in the current calendar year, Volvo
is targeting sales of 2,000 units, he informed.