Wal-Mart Stores Inc is within striking distance of matching Amazon.com Inc's online prices for the first time, a key milestone in its effort to regain the "low price leader" title. Wal-Mart has aggressively invested in making its prices more competitive against brick-and-mortar rivals since the start of the year. Now, the shrinking gap is also becoming noticeable across a broad range of product categories online, according to a price study conducted for Reuters, as well as interviews with pricing experts, retail consultants, vendors and company sources. Prices ...
Wal-Mart shrinks gap with Amazon, makes pricing more competitive
Wal-Mart invested over a $1 billion last year to make its pricing more competitive