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Water purifier segment in India is growing at a compounded annual growth rate of about 25% and is largely driven by rising sales of low-cost variants triggered by extreme shortage of drinking-water and dwindling water table, the industry chamber said.
Besides, sales of water purifiers across India are likely to cross 1.5 crore units by 2015 from the current level of over 78 lakh units, it said.
Bangalore alone accounts for sales of about 35,000 units of water purifiers annually with over 100 local companies operating in this domain selling products laden with local and imported components, the study said.
Denizens of Bangalore face water shortage to the extent of about five thousand million cubic metres with almost 25 lakh Bangaloreans facing water scarcity per year.
Growing at about eight% annually, the global water purifier industry is currently poised at about Rs 4.96 lakh crore and is likely to reach Rs 6.25 lakh crore by 2015.
Over 85% of fresh water resources in India are used for irrigation purposes, about 10% is used by the industrial units, municipal use and in construction projects and a meagre five% is available in terms of drinking water, the study added.
According to the study, a whopping 70% of maladies in India are waterborne owing to poor water quality.