Business Standard

Wipro signs Shahid Kapoor as brand face

Re-launches Aramusk, one of the oldest male soap brands

B S Reporter  |  New Delhi/ Chandigarh 

Wipro Consumer Care and Lighting (WCCLG), the fast moving consumer goods (FMCG) and lighting division of Wipro Group, has roped in leading film star as the brand ambassador of Aramusk, one of the oldest soap brands in the country for male.

Wipro has re-launched Aramusk, which was acquired by from the Mumbai-based VVF Ltd in June 2011. The company has expanded the brand portfolio from ‘only soap’ to newer categories and now has offerings in talc, deo, shaving foam, cream, etc. It has also announced the launch of a new product range nationally.

Anil Chugh, senior vice-president, Wipro Consumer Care and Lighting, said, “is a strategic fit into our personal care portfolio. The re-launch of will significantly enhance our presence in male grooming. has a lot of latent equity in the market and we intend to tap it. Over the years we have carefully chosen celebrities to endorse our brands and it has worked well for us. Shahid is a leading star in India and fits the brand personality.”

RECOMMENDED FOR YOU

Wipro signs Shahid Kapoor as brand face

Re-launches Aramusk, one of the oldest male soap brands

Wipro Consumer Care and Lighting (WCCLG), the fast moving consumer goods (FMCG) and lighting division of Wipro Group, has roped in leading film star Shahid Kapoor as the brand ambassador of Aramusk, one of the oldest soap brands in the country for male.

Wipro Consumer Care and Lighting (WCCLG), the fast moving consumer goods (FMCG) and lighting division of Wipro Group, has roped in leading film star as the brand ambassador of Aramusk, one of the oldest soap brands in the country for male.

Wipro has re-launched Aramusk, which was acquired by from the Mumbai-based VVF Ltd in June 2011. The company has expanded the brand portfolio from ‘only soap’ to newer categories and now has offerings in talc, deo, shaving foam, cream, etc. It has also announced the launch of a new product range nationally.

Anil Chugh, senior vice-president, Wipro Consumer Care and Lighting, said, “is a strategic fit into our personal care portfolio. The re-launch of will significantly enhance our presence in male grooming. has a lot of latent equity in the market and we intend to tap it. Over the years we have carefully chosen celebrities to endorse our brands and it has worked well for us. Shahid is a leading star in India and fits the brand personality.”

image
Business Standard
177 22

Wipro signs Shahid Kapoor as brand face

Re-launches Aramusk, one of the oldest male soap brands

Wipro Consumer Care and Lighting (WCCLG), the fast moving consumer goods (FMCG) and lighting division of Wipro Group, has roped in leading film star as the brand ambassador of Aramusk, one of the oldest soap brands in the country for male.

Wipro has re-launched Aramusk, which was acquired by from the Mumbai-based VVF Ltd in June 2011. The company has expanded the brand portfolio from ‘only soap’ to newer categories and now has offerings in talc, deo, shaving foam, cream, etc. It has also announced the launch of a new product range nationally.

Anil Chugh, senior vice-president, Wipro Consumer Care and Lighting, said, “is a strategic fit into our personal care portfolio. The re-launch of will significantly enhance our presence in male grooming. has a lot of latent equity in the market and we intend to tap it. Over the years we have carefully chosen celebrities to endorse our brands and it has worked well for us. Shahid is a leading star in India and fits the brand personality.”

image
Business Standard
177 22

Upgrade To Premium Services

Welcome User

Business Standard is happy to inform you of the launch of "Business Standard Premium Services"

As a premium subscriber you get an across device unfettered access to a range of services which include:

  • Access Exclusive content - articles, features & opinion pieces
  • Weekly Industry/Genre specific newsletters - Choose multiple industries/genres
  • Access to 17 plus years of content archives
  • Set Stock price alerts for your portfolio and watch list and get them delivered to your e-mail box
  • End of day news alerts on 5 companies (via email)
  • NEW: Get seamless access to WSJ.com at a great price. No additional sign-up required.
 

Premium Services

In Partnership with

 

Dear Guest,

 

Welcome to the premium services of Business Standard brought to you courtesy FIS.
Kindly visit the Manage my subscription page to discover the benefits of this programme.

Enjoy Reading!
Team Business Standard