You are here: Home » Companies » News
Business Standard

Wipro to be title sponsor of San Francisco Marathon

The firm began its partnership with the marathon in 2011 as a 'presenting sponsor' of the race

Press Trust of India  |  Bangalore 

Technologies today announced that it has become title sponsor for San Francisco 2012.

The 35th annual event will take place on July 29, 2012 in San Francisco, California.

In addition to being the title sponsor of the 2012 Marathon, will provide consulting and technology recommendations to The San Francisco (TSFM) to enhance user and participant experience, the company said.

In 2011, began its partnership with TSFM as a 'presenting sponsor' of the race.

The San Francisco has been known as the "tech marathon", offering cutting edge technology resources, including runner and spectator mapping and tracking to participants, as well as virtual couponing and high-tech apparel.

It is also a fund raising event which has generated about $11 million for charitable causes since 2002.

In May 2012, is slated to launch its first corporate iPhone app which will include a 'Sport' feature.

"The app will include details on all sponsored Marathons, including The San Francisco and can be used by runners training for the by using the in-built digital pedometer", it said.

First Published: Wed, April 18 2012. 15:29 IST