Wipro Technologies today announced that it has become title sponsor for Wipro San Francisco Marathon 2012.
The 35th annual event will take place on July 29, 2012 in San Francisco, California.
In addition to being the title sponsor of the 2012 Marathon, Wipro will provide consulting and technology recommendations to The San Francisco Marathon (TSFM) to enhance user and participant experience, the company said.
In 2011, Wipro began its partnership with TSFM as a 'presenting sponsor' of the race.
The San Francisco Marathon has been known as the "tech marathon", offering cutting edge technology resources, including runner and spectator mapping and tracking to participants, as well as virtual couponing and high-tech apparel.
It is also a fund raising event which has generated about $11 million for charitable causes since 2002.
In May 2012, Wipro is slated to launch its first corporate iPhone app which will include a 'Sport' feature.
"The app will include details on all Wipro sponsored Marathons, including The Wipro San Francisco Marathon and can be used by runners training for the marathon by using the in-built digital pedometer", it said.