In a bid to facilitate its expansion plans, leading adventure and outdoor wear brand 'Woodland' is in talks with Arvind Ltd. and Gokaldas Exports for setting up captive manufacturing plants in their premises. The company already sources apparels like jeans, jackets, trousers and cargos from these players.
"We have been sourcing apparel from players like Arvind and Gokaldas Exports. However, we are now in talks with them to tie up for a dedicated Woodland plant at their premises. This way, a section of their premises can be used for manufacturing exclusive Woodland products," said Harkirat Singh, managing director of Woodland. Currently, the company manufactures about 3.5 million pairs of footwear and 3 million pieces of apparel including denim, t-shirts, jackets, trousers and cargos. Moving forward, Woodland is looking to expand the capacity by 30 per cent in near future.
For this, apart from tying up with apparel manufacturers, Woodland is also looking at setting up its own plants.
"We are looking at investing about Rs 20-30 crore for our own plant in Gujarat. Preferably, we intend to set up the plant near about Surat where it is easy to source manpower for apparel manufacturing," said Singh, refusing to divulge capacity details of the proposed plant. The outdoor wear brand has already begun scouting for land in several places in Gujarat.
Of the total 5 million pairs of footwear sales of Woodland, about 70 per cent is manufactured in India while rest is imported. In near future, the company intends to increase its manufacturing from within the country. Meanwhile, growing continually at 25-30 per cent, Woodland is eyeing a turnover target of Rs 1050 crore by the end of fiscal 2012-13. "This year we are adding up 60 more stores to our 350 company owned stores strong retail network in the country. We are also in talks with international retailers in countries like China and Middle East for setting up franchised stores," Singh added. As part of its expansion plans, Woodland is adding up 8-10 company owned stores by the year end in Gujarat. Currently, the company owns around 22 such stores spread across the state.
"What's more, we are opening our new flagship store at Ahmedabad of size as big as 3,500 sq ft. This store will be the biggest Woodland store across Western India and will house the entire range of Woodland products available nationally," said Singh.