Woodland to foray into skincare, kids range

Adventure footwear, apparels and accessories brand Woodland has decided to foray into skincare and kids range by investing Rs 60 to Rs 70 crore.

"We are going to introduce skincare and footcare products soon and launch other products in the kids range," Woodland Managing Director Harkirat Singh told PTI.

In the kids range, Woodland will have apparels and footwear products, he said.

Skincare products will supplement focus on outdoor adventure products range.

"The range will focus on outdoor skincare and this will deepen our offering in our focus segment of adventure sports," Singh said.

The skincare range will also be eco-friendly products in line with other footwear and apparels.

Singh said the company is now focusing on smaller towns and cities in their expansion bid.

"We will open 50-60 stores across the country and focus will be given to smaller towns given the growing demand," he said.

The company has 350 stores across the country and all are company-owned and company-managed.

The company hopes to achieve a turnover of Rs 750 crore in the current fiscal as against Rs 650 crore achieved in 2010-11.

Apparels account for 40% of total sales and have been growing fast, Singh said.