Business Standard

Yamaha launches its second scooter Alpha

At Rs 49,518, it will compete with Honda's Activa

Swaraj Baggonkar  |  New Delhi 

Motor India, the second largest Japanese two-wheeler company in India, today launched the Alpha automatic at Rs 49,518 (Delhi retail price).

This would be the company's second offering in the scooter segment after it launched the Ray scooter two years ago.

The Alpha is a family scooter unlike the Ray that targets female buyers, and will be pitted against Honda's top selling Activa. It sports a air-cooled 4-stroke 113cc engine and returns a mileage of 62km/litre, as per ARAI tests.

The company plans to sell 200,000 units of the scooter within one year of its launch, a release from the company stated.

Yamaha is investing Rs 1,500 crore in its new plant which will be operational by the end of this year.

In 2013, Yamaha saw a growth of 33%, selling 460,000 units. This calendar year, the company hopes to sell 600,000 units.

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Yamaha launches its second scooter Alpha

At Rs 49,518, it will compete with Honda's Activa

Yamaha Motor India, the second largest Japanese two-wheeler company in India, today launched the Alpha automatic scooter at Rs 49,518 (Delhi retail price). Motor India, the second largest Japanese two-wheeler company in India, today launched the Alpha automatic at Rs 49,518 (Delhi retail price).

This would be the company's second offering in the scooter segment after it launched the Ray scooter two years ago.

The Alpha is a family scooter unlike the Ray that targets female buyers, and will be pitted against Honda's top selling Activa. It sports a air-cooled 4-stroke 113cc engine and returns a mileage of 62km/litre, as per ARAI tests.

The company plans to sell 200,000 units of the scooter within one year of its launch, a release from the company stated.

Yamaha is investing Rs 1,500 crore in its new plant which will be operational by the end of this year.

In 2013, Yamaha saw a growth of 33%, selling 460,000 units. This calendar year, the company hopes to sell 600,000 units.
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