The Alpha is a family scooter unlike the Ray that targets female buyers, and will be pitted against Honda's top selling Activa. It sports a air-cooled 4-stroke 113cc engine and returns a mileage of 62km/litre, as per ARAI tests.
The company plans to sell 200,000 units of the scooter within one year of its launch, a release from the company stated.
Yamaha is investing Rs 1,500 crore in its new plant which will be operational by the end of this year.
In 2013, Yamaha saw a growth of 33%, selling 460,000 units. This calendar year, the company hopes to sell 600,000 units.