You are here: Home » Companies » News
Business Standard

YouTube ad row: Google to introduce ad-blocker soon for Chrome browser

The move comes after Google was criticised for placement of ads on YouTube

IANS  |  New York 


is preparing to introduce an to browser despite fears that it would hit their online advertising revenues -- a move that has been hailed by publishers in the US and Europe, the Financial Times reported.

The move comes after was recently criticised for placement of ads on its video hosting platform

In March this year, several major brands boycotted and have their ads out from the platform as they protested the placement of ads which were appearing next to offensive content, including posted by terrorism-affiliated groups.

According to the experts, the boycott could cost YouTube's parent company nearly $750 million in revenue.

Google, at that time, promised that it was taking steps to deal with the problem and the move to introduce ad-blockers in seems one of the steps the company has taken to resolve the issue.

Details of the plan have not been disclosed but has said it held "initial conversations" on the idea with publishers.

According to NetMarketShare -- a company that provides market share statistics for internet technologies -- is a dominant player in the internet browsing market with a near 60 per cent share.

"The blocker would be likely to target certain types of ads that have been found to frustrate readers, such as pop-ups and auto-playing videos," the Financial Times report said on Sunday.

Initially, it was expected that the company's ad-blocking plan was a blow to the publishers who are struggling to compete with and Facebook for online revenues.

But the report said publishers are encouraged by the company's move as a way to clean up online advertising.

First Published: Mon, May 01 2017. 14:20 IST