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180 mn people watched ICC Women's World Cup, 156 mn viewed it in India

There was almost 300% increase in viewing hours compared to the last edition in 2013

Press Trust of India  |  Dubai 

Women's World Cup final, WWC 2017, Women world cup
Rajeshwari Gayakwad got the first wicket of the Women's World Cup 2017. (Image: Twitter)

An estimated 180 million people from across the world watched the recently-concluded Women's World Cup in which the Indian team, led by Mithali Raj, ended runners-up after losing to

A whopping 156 million people viewed the event in India, of which 80 million was rural reach and 126 million were for the final alone. India's fine performances contributed to a 500 percent increase in viewing hours in the country.


According to an media release, there was almost 300 per cent increase in viewing hours compared to the last edition in 2013.

"There was significant growth in audiences in all territories, but particularly impressive was an eight-fold increase in viewing hours in and a huge increase in viewers in India, particularly in rural areas, since 2013," the release stated.

In the United Kingdom, the final attracted most viewers for any televised cricket this summer. Similarly, there has been a 131 percent increase in viewing hours in Australia while it was a staggering 861 percent in after its team reached the semi-finals for the first time.

Chief Executive David Richardson said: "We are absolutely delighted with the impact the Women's World Cup has had. Instinctively, we felt that the time was right to invest in women's cricket and take it to the widest possible audience to accelerate the growth of the game and these numbers have confirmed that."

There were 100 million video views across digital platforms and channels with one billion impressions and 67 million unique users on Facebook via posts on ICC's official pages - @cricketworldcup and @

On Twitter, the hashtag #WWC17 was the most tweeted hashtag for women's sport in 2017 with one million tweets, which is a 24-time increase over the 2013 edition.

The hashtag #WWC17Final was the most tweeted hashtag ever for a women's final while the launch of the first-ever captain 'emojis' for a country versus country sporting event was a big success with a 875-fold jump in tweets using captains' hashtags in comparison to the 2013 event.

The four-week event also attracted almost 50,000 articles in print and online across more than 100 countries.

led the list with close to 16,000 articles, the United Kingdom was second at 14,000 and Australia third with close to 9,000 articles.

The United States of America was fourth at 4,700 while had 1,368 articles used in all.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

First Published: Thu, August 10 2017. 16:22 IST
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