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Ford India, Vodafone are showcasing marketing talents at Ganapati festival

Ford India, ITC Hotels, Vodafone are some brands showcasing marketing talents at Ganapati festival

T E Narasimhan & Aneesh Phadnis  |  Chennai | Mumbai 

Inside the anodyne glass and chrome structure of Oberoi Mall, located off a busy highway in the western suburbs of Mumbai are six-and-a-half feet high idol of Ganapati, the elephant-headed god worshipped as the remover of all obstacles. Made entirely out of auto spare parts, the idol sponsored by Ford India has turned into a major attraction at the mall drawing in ubiquitous selfie-addicts in droves.  In Pune, Vodafone India has, in partnership with the Pune Municipal Corporation, set up eco-ponds, a temporary water tank set-up equipped with a promoter and a life guard at its ...

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