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IPL scores big on brand value

In 2017, the value touched $3.8 billion despite allegations of match-fixing and corruption

Viveat Susan Pinto  |  Mumbai 

Allegations of match-fixing and corruption that have plagued the Indian Premier League (IPL) appear not to have affected its brand value this year.  The cash-rich league, owned by the Board of Control for Cricket in India (BCCI), recovered from a fall in brand value reported in 2016, to touch $3.8 billion in 2017, according to a report by UK-based valuation firm Brand Finance, shared exclusively with Business Standard. The IPL value here is the brand value as well as the value of the entire business, including BCCI and franchises' profits.  IPL’s ...

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