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With the growing intensity of Gujarat polls campaign, Congress and BJP are now instigating a video battle on social media. For the BJP, the battle is Modi v/s the rest. BJP has posted five separate campaign videos on its social media page, of which four discuss PM Narendra Modi. The party has attached the hashtag #ModiCheNe ( which means Modi Hai na or Modi is there) to the videos. BJP has released video series with titles like “Proud to be Gujarati”, “I am Vikas, I am Gujarat” and recently it has come up with a video series 'Hu chu vikas'. A recent video of this series features veteran film and television actor Manoj Joshi. The video attacks Congress party as well as Hardik Patel, Alpesh Thakor, and Jignesh Mevani. Joshi's character in this video talks about Congress' KHAM (Kshatriya, Harijan, Adivasi and Muslim) theory. The video mentions PM Narendra Modi as 'the Gujarati who is going to make India the best in the world.' According to a report of Times of India, the video has garnered 5 lakh views on Tuesday alone. The new video is set against the backdrop of Sanand railway station. It shows Joshi as the owner of a railway bookstall. The video opens with a scene showing youths discussing the significance of “caste politics”. The youngsters emphasise on bringing Congress into power in Gujarat in the upcoming polls but one of them seems sceptical about voting for the Congress. Joshi then comes into the scene and make sarcastic remarks for Congress. He also taunts Congress Vice-President Rahul Gandhi and praises Modi in his act.
In one sequence, he is seen saying, “ Modi is a Gujarati, who is going ahead to make our Bharat a supreme country in the world.”
BJP (@BJP4India) November 14, 2017The video ends with a group of people at the railway platform clapping as Joshi departs. The background chorus sings, “Every person will make Modi’s dream come true. Modi, Modi.” Gujarat BJP's social pages also launched a video on November 11 with the same hashtag #ModiCheNe where two engineering graduates argue that the ceiling fan can only function if all the blades are of the same material referring to leaders representing three different castes (Hardik Patel, Alpesh Thakor and Jignesh Mevani). In the end, one youth asks another not to worry as 'Modi Che Ne!' (Modi is there). Meanwhile, Congress' social media accounts didn't post any promotional video over the past seven days. Some of the most viewed videos on the Congress' Facebook page include Gandhi meeting farmers, diamond workers, rallies at Khedbrahma and Mehnatpura. The hashtag #ModiCheNe is also trending on social media where few users can be seen supporting Modi while others are mocking him. Here's are few tweets posted by users with the hashtag #ModiCheNe:
4 / 4 It is enough and I don’t want next generation to fall under these traps and get inspired by these so-called leaders and my nation to move backwards. Jai Hind! #ModiCheNe#PakkaGujarati_PakkaCongressi#Bharat first-Nation First pic.twitter.com/3jKsbmuJdr— Fight Until Death (@Until_Death_) November 11, 2017
#ModiCheNe Waiting for @narendramodi to start his Blitzkrieg campaign in Gujarat. This time nothing short of 150 is acceptable. Gujarat must follow UP in this regard and set the tone for Karnataka and 2019 https://t.co/0ck1TGzNgy— Geeta Ramanath (@geeta_ramanath) November 11, 2017