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No proposal to ban junk food advertisements on television, says Govt

Food and Beverage Alliance of India (FBIA) have already decided to voluntarily restrict food and beverage advertisements concerning children

Press Trust of India  |  Delhi 

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The government today said there is no proposal at present to ban advertisements of junk food on television, while nine major food business operators have decided not to advertise products with high fat on children's channels.

Minister of State for Information and Broadcasting told the Lok Sabha during Question Hour that bodies like the Food and Beverage Alliance of India (FBIA) have already decided to voluntarily restrict food and beverage advertisements concerning children.

On whether the government proposes to impose a ban on telecast of junk food and cold/soft drinks advertisements on television, Information and Broadcasting Minister said in a written reply that "presently there is no such proposal".

Nine major food business operators have decided not to advertise products with high fat, salt or sugar on children's channels, she said.

While asking supplementaries, some MPs raised concerns about junk food affecting the health of children.

The (FSSAI) had constituted an expert group to address the issue of high fat, sugar and salt foods.

"The expert group in its report made a recommendation regarding a ban on food with high fat, sugar and salt advertising on children's channels or during children shows.

"On this recommendation, the remarks of the FSSAI were that the food businesses could be asked to voluntarily desist from advertising high fat, sugar and salt foods on children's channels," Irani said.

First Published: Thu, February 08 2018. 14:10 IST
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