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Smartphones help more Indians find love

India's information technology revolution is transforming the matrimonial market

Anindya Upadhyay | Bloomberg 

Faster, cheaper internet access rolling out across provincial India is having an unlikely consequence: Matchmaking. In a socially conservative nation where marriages are often arranged by relatives, mobile connectivity is enabling rural families to go online to find matches from a wider pool of suitors. And that’s boosting demand for cyber services, like Matrimony.com, Jeevansathi.com and Shaadi.com, which operate searchable databases of marriage material. With an estimated 450 million mobile internet users, India’s information technology revolution is ...

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First Published: Thu, September 14 2017. 22:30 IST
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