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Leading broadcaster Sony Pictures Networks India (SPN) has roped in cricket legend Sachin Tendulkar as its brand ambassador for its sports vertical — Sony Pictures Sports Network (SPSN). Besides, it also added two new HD channels — Sony Ten 2 HD and Sony Ten 3 HD — to expand the SPSN network to 11 channels beaming domestic and international sporting events in the Indian subcontinent, said a statement. Out of 11 channels, 5 are SD and 6 are HD channels. Commenting on the development, SPN India CEO N P Singh, "It is the leader-mindset that has taken us from a single sports channel in 2012 to 11 dedicated sports channels in a span of 5 years.
Currently, we are among the largest sports broadcasters in the Indian subcontinent." The future of sports is multi-sport and therefore, it wants to engage viewers in a multi-sports milieu, he said. "As SPN's Ambassador for Sports, Tendulkar echoes our sentiment and intent to grow the viewership of different sports," Singh added.
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