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Tata Nexon is the Official Partner for the Vivo IPL for 2018-2020 period

We are delighted to have Tata Nexon as an Official Partner of the IPL, IPL Chairman said

BS Reporter  |  Mumbai 

IPL
(Photo credit: Kamlesh Pednekar)

The Board of Control for in India (BCCI) on Wednesday announced its association with as the Official Partner for the Indian Premier League (IPL). The association, which is for the 2018-20 period, will provide Tata Motors to derive great synergies using the platform of

Chairman said, “We are delighted to have as an Official Partner of the Having a leading Tata brand on board is a great testament to the We look forward to delivering great value to both the brand as well as the company”

Mayank Pareek, president passenger vehicle business unit, Tata Motors said, “We are delighted to have our Level Nex performing brand be associated with IPL, one of the biggest sporting event in the country that gives brands a very effective, large scale platform to connect with its consumers. is the most celebrated sport in India and the is all about Superlative Performance, which is also the mantra for the We are on an aggressive growth curve currently and would like to ride on the wave to further strengthen our brand among the younger customer groups. We have big plans to capture the audience attention On-ground, On-Air and across Digital and we hope drive value from this association.”

As the Official Partner, Tata Motors will leverage the 2018 platform to showcase the new NEXON in the stadium, across all matches, with exciting on-ground engagement plans and merchandise. The matches will witness engagement activities like the Super Striker - the best striker of the match/tournament stands a chance to win daily and season award. The striker of the tournament will win a The Fan Catch on the other hand is an engagement plan with fans where anyone who takes a single-handed catch in a match stands a chance to win Rs 100,000 and the season winner gets a Nexon. will also leverage the 36 city, Fan Park events for experiential and engaging brand experience.

First Published: Wed, March 21 2018. 19:11 IST
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