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Despite being a traditional low or off-season, travel bookings for the Monsoon witnessed 60 per cent increase, especially to domestic destinations, compared to the same period last year, according to a report.
"There was an exponential 60 per cent increase in demand for domestic travel during the monsoons," Integrated travel and travel related financial services company Thomas Cook (India) said in a report here.
The statistics are based on bookings through the company for the Monsoon season.
"Monsoons in India have a truly special allure- an experience in itself to witness the rains across different parts of the country," Thomas Cook (India) President and Country Head - Leisure Travel, MICE, Rajeev Kale said.
"The value seeking traveller of today looks beyond the ordinary, inspiring us to curate special offers and unique monsoon experiential packages with us," Kale added.
Special discounts offered by airlines and hotels are creating strong incentive to inspire 'travel savers', it said.
In India, Kerala continues to be a favourite with strong preference for the beaches of Kovalam and Varkala, hill retreats of Munnar and Vagamon.
There is also an increasing demand for Auroville in Puducherry, Bhutan and Ladakh during this season, the report said.
Travellers in and around Delhi are keen on short and drivable holidays to Manali, Dharamshala, Mcleodganj, Mussoorie.
For travellers based in Mumbai, Harishchandragadh, Rajmachi, Lohagad, Igatpuri, Lonavala, Matheran and Mahableshwar feature prominently, it said.