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Vivo Pro Kabaddi Season 5 reaches 132 mn viewers

Rural regions contributed bulk of reach at 90 mn while urban markets registered a reach of 42 mn

Urvi Malvania  |  Mumbai 

Bengaluru Bulls players with Bengal Warriors  in action during their Pro Kabaddi League match in Nagpur. Photo: PTI
Bengaluru Bulls players with Bengal Warriors in action during their Pro Kabaddi League match in Nagpur. Photo: PTI

registered a cumulative reach of 132 million viewers for the first 13 games. According to BARC data provided by the broadcaster — — at the end of 13 games the tournament had garnered 376 million gross impressions. Post 13 games, Season 5 rated 59 per cent higher than the first 13 games average of Pro Kabaddi Season 4.

While the game was viewed in both and markets, the regions contributed the bulk of reach at 90 million while the markets registered a reach of 42 million. First, the free to air channel launched by the network in July, accounted for 28 per cent (36.3 million) of the total generated during the first week of the tournament. 

In the male audiences above 15 years of age, all core markets saw a significant increase in with Andhra Pradesh, Maharashtra and Karnataka registering a 40 per cent, 34 per cent and 52per cent growth in respectively.

Thanks to the 1 Tamil and First channels, witnessed a six-times increase in while Uttar Pradesh doubled its as well.

First Published: Thu, August 10 2017. 19:26 IST
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