“Colour is back in a big way,” says Matthias Breschan, chief executive officer of innovative Swiss watchmaker Rado. After a few years of pushing blue watch faces, brands have been seeking greener pastures. Deep-emerald dials, bezels, cases, and even bands are rolling out of the workshops of a diverse variety of companies. “We’re seeing a lot of demand for watches with green elements,” Breschan says. His company offers its striking ceramic True Thinline models in seven colours; green is the second-best seller, after blue. Rado calls ...
Watchmakers are betting big bucks on green this year
Timepieces with green dials are invading stores, at price points of every hue
Troy Patterson | Bloomberg Last Updated at August 5, 2017 00:57 IST