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Yogi Adityanath's saffron gamcha is the new power dressing accessory in UP

The streets of Banda and Mahoba in Bundelkhand are being taken over by a new fashion fad

Khabar Lahariya | The Wire 

Yogi Adityanath
Uttar Pradesh Chief Minister Yogi Adityanath addresses a public rally in Darbhanga

With a mahant sitting tight on the state’s most powerful seat of governance, is being taken over by a new fashion fad, ruled by 50 shades of orange. No longer is merely something you sprinkle on your sevaiyan on Eid – you make sure you wear it wrapped around your head.

Ever since Adityanath was appointed the chief minister of the country’s most populous state, there has been a definite rise in the popularity of the colour associated with him… After all, he is never seen in public without being swathed in his signature robes. And when you equate power and identity so closely with a colour, it follows that it gets embedded into the very cultural zeitgeist.

Credit: Khabar Lahariya

Credit: Khabar Lahariya

In Banda and Mahoba in Bundelkhand, we step out on the streets and see pop out at us practically from everywhere, adorning shop fronts, saris, the ubiquitous gamchas and even cricket bats!

A local shopkeeper in Banda, Haribai, informs us that it is the colour of the season. Her orange pallu firmly draped around her head, she says, all smiles, confirming what we’ve been feeling, “It’s only happened this year, it’s everywhere.” She gets the gamchas in wholesale from Attara kasbah and makes a decent profit. Ram Asra, a customer who’s just bought one, says white was the preferred colour so far since it suits the searing Bundeli heat best, but that now it seems to be suddenly unavailable, he’s made the shift. Shopkeeper Ramu tells us there was a sudden influx around elections, while the local dhobi Balbir Srivas tells us he gets about 15-20 gamchas everyday.

Mahoba shop-owner, Ramjet Namdev, claims that the younger generation is particularly enamoured of the new colour code. They are “loving it” he says.

Credit: Khabar Lahariya

Credit: Khabar Lahariya

Namdev also adds that he noticed this “saffronisation” starting around the time of Ram Navami in early April this year and there’s identity politics going on here for sure. Jeetu Vishvakarma in Mahoba for instance, tells us it’s a “sign of Hindutva”, and Rajkumar Prajapati opines that every Hindu should consider donning it.

Credit: Khabar Lahariya

Credit: Khabar Lahariya

Either way, it’s giving competition to the much-replicated “Salman Bhai bracelet”, we learn. Now that is true fashion – the kind you don’t mess with. As Rustom Khan, local Mahoba activist told us last month, “Who needs the lal battis to indicate power when there are gamchas all around?”

This piece first appeared on Khabar Lahariya. It has been edited to meet style guidelines.

Khabar Lahariya is a rural, video-first digital news organisation with an all-women network of reporters in eight districts of

By arrangement with

First Published: Thu, July 06 2017. 09:15 IST