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68% of 51 million small and medium businesses run offline, says Report

Digitally engaged SMBs grow twice as fast compared to offline SMBs, says Google's Shalini Girish

IANS  |  Kolkata 

Shalini Girish, Google
Shalini Girish, director, marketing solutions, Google addressing media during a programme in Kolkata.

Around 68% of the 51 million Small and Medium Businesses (SMBs) in the country are offline, said Shalini Girish, director, marketing solutions, Google, on Tuesday.

Girish shared findings from a joint research study with titled 'Impact of Internet and Digitisation on in India'.

"The study reiterates that 68% of the 51 million Indian are and that digitally engaged grow twice as fast compared to SMBs," Girish said here.

Quoting the report, she said digitally engaged businesses are able to grow their customer base significantly with 52% catering to customers beyond their home city versus only 29%

Highlighting the macroeconomic impact of the Internet, the research found that rising penetration and greater uptake for digital means by could help increase their contribution to India's by 10 percentage points, taking it up to 46 to 48% by 2020.

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