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Centre banks on kisan melas to reach farmers directly

These events would also showcase the govt's various pro-farmer policies and help in improving its negative perception among the farming class

Sanjeeb Mukherjee  |  New Delhi 

To expand its direct outreach among farmers, the Narendra Modi government is banking on krishi or kisan melas (farmer’s fair), to be held in small cities, towns and agriculturally important districts. These events would also showcase the government’s various pro-farmer policies and help in improving its negative perception among the farming class. The move comes at a time when the country’s two most agriculturally vital states, Punjab and Uttar Pradesh, are expected to go to the polls in the next few months. Both the states have suffered in the last few years ...

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