Business Standard

Cola Rumpus Fuels Consumption Of Non-Carbonated Drinks

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Sales of non-carbonated cold drinks, such as sherbats, lassi and fruit beverages, have shot up in the city over the past five days at the cost of carbonated colas.

Cold-drink shop owners in the city said, following the Centre for Science and Environment (CSE) report on traces of pesticides in colas, a large number of consumers have shifted to non-carbonated drinks.

Officials at SGAB, franchisee of Parle Agro in Gujarat, said the quantum of sales of non-carbonated drinks have risen following the report. They, however, added that it was too early to gauge the exact rise.

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