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IPL title sponsor to be announced next week

Vivo is expected to try and retain the title sponsorship of the tournament for the next five years

Urvi Malvania  |  Mumbai 

IPL, Indian Premier League
Suresh Raina, captain of Gujarat Lions plays a shot during match 3 of the Vivo 2017 Indian Premier League against Kolkata Knight Riders at the Saurashtra Cricket Association Stadium in Rajkot. (Photo: PTI)

The title sponsor for the next phase of the (IPL) will be announced in a little under a week.

June 21 was the last day for interested companies to pick up the bid document, which was available from May 31 and will be opened on June 27.

While the full list of applicants has not been disclosed by the Board of Control for (BCCI) in India, sources say that is expected to try and retain the title sponsorship of the tournament for the next five years, and Indian handset manufacturer Intex has also turned in the bid document.

The IPL’s title sponsorship has been held by three brands since the tournament’s launch in 2008. For the first five years, held the title sponsorship rights while in 2013, came on board as the title sponsor. However, after the found itself in a mess with the spot-fixing and betting scam, the global beverage giant discontinued its deal in October 2015. This allowed to pick up the sponsorship rights for the last two years of Pepsi’s contract tenure.

The title sponsorship rights have attracted big money, with each successive sponsor paying more than the previous one.

Vivo’s annual outlay for the IPL sponsorship was double the fee paid by the first sponsor,

Experts say that the bidding for the title sponsorship rights will be fierce. “The IPL is a huge platform to reach a large number of people. The title sponsorship is bound to attract big bucks. Whether it will be more than what was paying already, and how much more, will be known only next week,” an expert said. The bid document was available for a fee of Rs 3 lakh. 

IPL Chairman Rajeev Shukla, while announcing the timeline for the bidding for title sponsorship and media rights, had mirrored this sentiment. “If the success of 2017 season is an indication, I believe we will be able to get the best value and service for the world’s premier Twenty20 extravaganza. The early announcement will also help the prospective bidders/service providers to prepare well.” 

The tender document will be available from July 17.

First Published: Thu, June 22 2017. 02:22 IST