Prime Minister Narendra Modi
today exhorted corporates to gift khadi
coupons during Diwali
as it would greatly help the poor.
This gesture on the part of corporates, Modi said, will create an atmosphere that will encourage people to take care of the poor.
The prime minister was addressing CEOs at the 'Champions of Change — Transforming India
through G2B partnership' initiative organised by the NITI Aayog.
"You people give coupons for purchasing of goods, why can't you give khadi
coupons? Why can't you give khadi
gifts this Diwali?
I am not saying people will start wearing khadi
after receiving the gifts. If you have 50 kinds of fabric, there can be one of khadi
also," the prime minister stressed.
He laid a big pitch for creating an atmosphere for helping the poor. "... We should do at least one activity that can help in addressing the problem of poverty. We need to address poverty in a positive manner. You will see change will happen on its own. I am not saying you should compromise on quality, but we need to create an atmosphere for helping the poor," Modi said.
In the past, the prime minister urged Indians to embrace the indigenous fabric khadi
through various platforms, including his radio programme Mann Ki Baat.
The sale of khadi
products jumped 35 per cent in 2016- 17.
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