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New govt surveys will track your online buying behaviour too

But will they capture shifts in consumption pattern caused by the move from offline to online?

Indivjal Dhasmana  |  New Delhi 

food, inflation, grocery
Customers buy grocery at a food superstore

The government surveys on will now gauge the spending habits of Indian consumers on e-commerce, apart from offline purchases. However, the moot question is whether the surveys would show any drastic change in behaviour apart from the mode of such spends.

For instance, the average Indian spent 42.6 per cent of on in 2011-12, according to the previous survey, compared with 53 per cent spent by a villager. Roughly, an average of these two percentages is taken to arrive at the constitution of and related items in the price index (CPI). 
 
Whether the 2017-18 survey, work for which starts next month for a year by the National Sample Organisation (NSSO), would reveal any drastic change in this pattern would be an interesting take to get.
 
This would also reveal whether the of the average Indian, for instance in areas, is increasing relative to or not. Generally, pattern shows that on the items decline in proportion to total spend as one's increases. This can also be gauged from the fact given in the behaviour of and people on items above. 
 
Besides, on items itself goes for a change in terms of items of Within items, an average villager used to spend close to 11 per cent of total monthly on cereals and its substitutes. This percentage stood at close to 7 per cent for people on an average that year. 
 
Now, this proportion should decline in the 2017-18 survey, if of the people adjusted to is increasing. More percentage of monthly ideally go to protein-based items within the category, if people are becoming more prosperous. This would also give an idea whether economic growth is job-less, as alleged by certain quarters. 
 
In 2011-12, protein-based items such as pulses and their products accounted for close to three per cent in case of monthly per and two per cent in case of fellows. 
 
Non-vegetarian items constituted close to five per cent of monthly in case of fellows and close to 4 per cent in case of urbanites in 2011-12.
 
Then, there is all the important category of education. In 2011-12, 3.5 per cent of average monthly went to education in areas and close to 7 per cent in areas. This should ideally increase in 2017-18 if a theory of increasing holds true.

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