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Poultry prices to soften by 20% in six weeks on lower festival demand

After hitting a record in June, prices shed up to 14% in July on higher supply

Dilip Kumar Jha  |  Mumbai 

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prices are likely to decline by 20 per cent over the next six weeks due to expectations of weak consumer demand during the ongoing festival season.

After hitting recent highs, prices have declined by up to 14 per cent during the last two weeks, following restoration of supply from major producers and a sharp increase in breeding activity across the country.

Data compiled by Bazaar, an online junction of rates and updates, shows chicken prices are down 13.64 per cent in Punjab to Rs 76 a kg currently. A similar fall was seen in prices in Nashik where farm chicken meat was selling at Rs 78 a kg. Prices have fallen in other parts of the country as well, albeit marginally.

"Chicken prices have softened by 10-14 per cent in July on restoration of supply of meat. About a month ago, production in India was suffering because of adverse weather, resulting in shortages. During the summer, the mortality rate trebled to 7-8 per cent from the normal rate of 2-3 per cent. This resulted in a sharp decrease in the availability of products. Now, with the onset of monsoon, the temperature has become normal and farmers have started increasing production," said Balram Yadav, Managing Director, Godrej Agrovet Ltd, one of the largest producers in the country.

Interestingly, prices of chicken had hit the record high in June on supply shortage following the government's decision to cull thousands of birds in the states with outbreaks including Bihar, Jharkhant, Odisha, Chennai etc. This had resulted into supply deficit which flared up prices in June. In Gujarat, for example, chicken prices had shot up to hit the highest in recent months to Rs 106 a kg early June. Started acting in October last year post outbreaks, the government declared India free from this scare on July 6, 2017.

Supply has started increasing not only in terms of new breeding but also in increase in the average weight of the bird. According to Yadav, the average weight of the bird has started rising to 2.1-2.2 kg now from 1.5-1.6 kg in June.

"About a month ago, less meat was coming into the market due to high temperature. Now, weather has cooled down and the bird is gaining weight, more meat is coming into the market. So, supply has increased. Apart from that, the holy month of Shrawan is round the corner which is normally a low consumption month. So, chicken demand is going to decline further resulting into its prices to come down by 20 per cent by the end of August," said Yadav.

Indicating robust price of the last month, the share price of two stock exchange listed companies - Venky's and Simran Farms - was hovering around 52-week high for the last few days. On Thursday, however, the stocks of Venky's fell by 2.47 per cent to close at Rs 2296.45 apiece. By contrast, stocks of Simran Farms jumped by 4.96 per cent to close at Rs 82.55 apiece on Thursday following the broad indices.

"Eggs at Rs 2.25 per piece is much lower than the prevailing prices last year and also below its cost of production at Rs 2.75 - 3.25 per piece. Falling below the current price would prompt farmers to reduce their production. The current price fall is a seasonal thing which we have to live with," said a senior official at Venky's, one of India's largest producers of products in the western India.

Poultry prices to soften by 20% in six weeks on lower festival demand

Substantiating the claim, Ramesh Khatri, President, Federation of India, said, "The government revises feed minimum support price (MSP) upwards every year which raises cost of eggs and chicken production. So, the current price is not viable for farmers to fetch even the cost. Hence, farmers would be discourages to expand production significantly."

Meanwhile, is trading high on increase in MSP, price firmed up on lower availability.

But, given that the demand is expected to remain weak during the ongoing festival season, prices of products may remain subdued, he added.

First Published: Fri, July 14 2017. 00:19 IST