Switzerland Tourism is aiming 8% growth in tourist arrivals from India in 2013 after a year of low growth. India is 12th biggest source market for Switzerland but Indians are number two behind Gulf states when it comes to average per person spend.
Growth slowed down to 3% in 2012 after over 20% growth in previous year. Switzerland Tourism, the government funded promotion board, is now looking for a rebound in 2013 with an increased focus on meeting incentive tours, youth tours and winter holidays. The department is also showcasing Swiss traditions to attract more tourists from India. Last year, over 5.5 lakh Indians visited the country.
"We are expecting 8% growth in 2013. The growth came down from double digits because of dollar appreciation and adverse market sentiment," said Ritu Sharma, deputy director of Switzerland. Jorg Peter Krebs who is Switzerland Tourism director for India and West Asia region also blames slow growth on competition from new destinations.
"Indian market is important for us and it is growing. Indians on average spend 350 Swiss francs per person a daily which is next only to Gulf states," he added. The tourism board is stepping up its marketing campaign and creating India specific account on social networking websites.