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Trai sounded out on regulating e-commerce

The move comes after traders raised concerns over e-tailers' 'predatory pricing' strategies

Sounak Mitra & Surajeet Das Gupta  |  New Delhi 

An inter-ministerial panel has requested the Regulatory Authority of India (Trai) to take up the role or suggest if there is a need for a separate regulator for At present, regulates telecommunications, media and broadcasting industries.

The need for an regulator was felt after the Confederation of All India (CAIT) sought the commerce ministry’s intervention over ‘predatory pricing’ strategies of e-tailers during festival sales last year. Deep discounts by companies have riled brick-and-mortar retailers.


asked the government to set up a taskforce to “probe into the working and business model of companies” and to set up a regulatory authority to monitor the business.

The inter-ministerial panel will prepare a paper, sought by the Data Security Council of India, on imposing restrictions on the location of servers and on getting companies like Google and Amazon to set up data centres in India.

The panel has sought an update from the consumer affairs ministry on measures taken to introduce online dispute resolution in

The department of industrial policy and promotion (DIPP) has informed the committee there is no plan to change the foreign direct investment (FDI) policy in The said there was no lack of clarity in the policy for If required, the noted, issues related to funding and operations could be addressed by formulating guidelines for the sector rather than by modifying the policy.

Last month, the had suggested up to 49 per cent in consumer following representations by several US companies. is barred in companies selling directly to consumers and there are restrictions on sourcing from local manufacturers. The also suggested a mechanism to facilitate US investments in India after Amazon, which has invested about $300 million in India, sought the government’s approval for further investments.

Foreign companies are allowed to operate as online marketplaces. of up to 100 per cent is permitted in business-to-business

According to estimates by Google, India’s business could grow from $20 billion in 2015 to $70 billion by 2020.

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