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Axis Bank launches online platform

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on Thursday launched , an . This marks the private sector bank's entry into the retail broking business. AxisDirect is a product of Axis Securities and Sales Limited, a 100 per cent subsidiary of the bank. The portal can be accessed at www.axisdirect.in.

AxisDirect will offer multiple options for trading in cash, derivatives, IPO segments through and .  Customers will also have the benefit of well-researched information about various corporate, access to independent third party research, stock research and analysis tools, and a host of innovative features and functionalities.

, managing director and CEO of Axis Bank, said the bank had tried to design and develop unique functionalities and make it easier for the customers to invest in.

"We have partnered with to develop this uniquely different platform. We will continue investing to ensure delivery of superior services and provide customers a one-stop shop solution for trading or investing," she added.

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